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ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket (one of TIME magazine's 'Coolest Inventions of 2002') and collaborations with companies including KHS Tactical Equipment Germany (equipment manufacturers for the German Special Forces), and W.L. Gore and Associates (the inventors of Gore-Tex) demonstrate Acronym's capability in both advanced styling and functionality. Early 2002 saw the launch of the limited edition 'Acronym Kit-1' and with it, the launch of the Acronym house label.
Acronym currently operates from Munich, Berlin, Tokyo, and Sumperk, Czech Republic.
ACRONYM® Timeline
1994_ 'ACRONYM® GbR' Agency founded
1995_ Start of design work with Burton Snowboards
1999_ 'ACRONYM® GmbH' founded
1999_ Research and Development begins for ACRONYM® Kit 001
2002_ ACRONYM® Kit 001 launched in New York, Tokyo, and London
2003_ First ACRONYM® winter collection ACR-FW-0304
2005_ ACRONYM® Subnet-Mask launched
2006_ First ACRONYM® summer collection ACR-SS-07
2007_ ACRONYM® Production Atelier established in Czech Reublic
2007_ Start of design work with Sportswear Company (Stone Island Shadow)
ACRONYM® Clients and Partners have included:
Tilak (CZ) -Outerwear
KHS Tactical Equipment Germany (DE) -Packs
Arc'Teryx Mountain Equipment (CAN) -Day Packs
Burton Snowboards (USA) -Outerwear, Day Packs
iDiom (USA) -Outerwear, Day Packs
Analog (USA) -Outerwear
W.L. Gore and Associates (DE) -Concept Garment R&D
Bagjack (DE) -Packs
Massimo Osti (IT) -Apparel
Recon | Subware (USA) -Apparel, Packs
The Brain Technologies Corporation (USA) -User Interface, CI
Sportswear Company (IT) -Apparel, Accessories
ACRONYM® GmbH
Zuccalistr. 1
80639 Munich
Germany
Vat#: DE204232709
ACRONYM® Sachenbacher & Hugh GbR
Zuccalistr. 1
80639 Munich
Germany
Vat#: DE176884764
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